When you’re starting a new website, or redesigning an old one, there’s more to it than a snappy layout and social media integration. You need a website that keeps users on the page and eventually brings them into your accounting firm. You do this by providing quality content that meets the needs of your desired customer, and by making the content comprehensible to clients who don’t have an understanding of accounting basics.
Know Your Customer
Before you can bring in new clients, you need to know who to target. Are you trying to bring in a twenty-something independent contractors or the head of a large household? When you know the needs of your ideal client, create a website that meets her needs and answers the questions she already has.