New tires enhance traction and safety. Consumer and commercial tires are produced and sold under a wide variety of brand names. Because of the many tire brands, purchasing new tires can become complex. Many drivers choose the brand initially installed on their automobile. When visiting a retail tire store or warehouse, tires will be listed by brand, vehicle and tire size. It’s helpful to consider information about some of the well-recognized, brand-name manufacturers of vehicle tires.
Continental AG is one of the world’s largest makers of tires for cars, SUVs, motorcycles and bikes. Based in Hanover, Germany, Continental was established in 1871 and employs some 134,000 persons at 190 locations in 39 countries. A U.S division is based in Fort Mill, S.C. Continental retails tires primarily under four classifications: performance, passenger/coupe/minivan, original equipment and winter. The company supplies original equipment tires for major car manufacturers such as Volkswagen, Daimler-Chrysler, Ford, BMW, General Motors and Toyota.